Shubhashis Banerjee
Enterprise Retail Digital Transformation | eCommerce | MDM | Digital Marketing | AI Search | Project Leadership
I help enterprise retailers transform eCommerce operations by connecting retail-domain knowledge, Master Data Management, product taxonomy, content enhancement, digital marketing, experience design, analytics, governance and people leadership.
Transforming enterprise retail through data, content and delivery excellence
A multidisciplinary profile spanning enterprise retail eCommerce, MDM, digital marketing, project leadership, experience design, analytics and governance.
Business strategy translated into scalable execution
I connect business priorities, customer experience, product data, technology delivery and operational governance to help enterprise retailers move from transformation ambition to measurable outcomes.
Professional profile
I am a project and operations leader experienced in international client delivery, stakeholder management, governance, coaching, forecasting, audit readiness, reporting and opportunity identification.
My expertise covers enterprise retail eCommerce transformation, MDM, merchandising, supply-chain solutions, taxonomy, PIM, DAM, content enhancement, web development, SEO, AEO, AIO, GEO, analytics and Figma-led experience design.
I work closely with sustainability consulting teams, supporting responsible business priorities through practical digital-transformation initiatives across environmental, social and governance disciplines.
Span of expertise
Specialist capability across enterprise commerce, data, digital discovery, design and transformation governance.
Enterprise Retail Transformation
Digital transformation across eCommerce, merchandising, product experience, operating models and scalable delivery.
Master Data Management
MDM strategy, data governance, hierarchy management, data quality, stewardship and enterprise consistency.
Digital Marketing
Web development, content strategy, campaign readiness, analytics and conversion-focused experience enhancement.
SEO, AEO, AIO & GEO
Optimising content for search engines, answer engines, AI-driven discovery and generative-engine visibility.
Content Enhancement
Improving content accuracy, completeness, readability, discoverability, brand consistency and customer relevance.
Figma & Experience Design
Wireframes, interface concepts, collaborative reviews, prototypes and business-to-design translation.
Project Management
Agile delivery, planning, estimation, risk management, governance and transformation-roadmap execution.
Taxonomy & Product Discovery
Category hierarchies, classification, attributes, facets, catalogue quality and product discoverability.
Sustainability Collaboration
Collaboration with sustainability consulting teams for responsible transformation in ESG discipline.
Career journey
Enterprise technology leadership supported by digital-practice and commercial experience.
Merchandising & Supply Chain Solutions
Tata Consultancy ServicesDigital transformation for enterprise retail eCommerce, with emphasis on MDM, merchandising, content quality, governance and scalable outcomes.
Project Manager & Delivery Governance Lead
Tata Consultancy ServicesInternational client delivery, people management, governance, coaching, forecasting, reporting and audit preparation.
Digital Marketing
Independent PracticeWeb development, SEO, AEO, AIO, GEO, Figma, content enhancement and analytics.
Sales and Distribution Roles
FMCG SectorChannel sales, retail management, distribution, market-share improvement and team coordination.
Let us connect
Connect for discussions around enterprise retail digital transformation, eCommerce, MDM, taxonomy, content enhancement, digital marketing, Figma, sustainability collaboration, project leadership, AI and automation.